The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Based on a bestselling audio series with over one million copies sold, this book presents methods for doubling and tripling sales in any market. Brian Tracy argues that understanding the psychology of selling is more important than learning sales techniques and methods alone. The book teaches salespeople how to control their thoughts, feelings, and actions to become more effective. Topics covered include the inner game of sales, eliminating fear of rejection, building confidence, and understanding the psychology of why people buy. Tracy provides a series of ideas, methods, strategies, and techniques that can be applied immediately to increase sales. According to the author, more salespeople have become millionaires by applying these ideas than through any other sales training process.